SEO Analyst

Reporting to the VP of Digital, this role will support content SEO, reporting and analytics, technical SEO execution, and ongoing website optimization efforts tied to a large-scale website modernization and migration initiative. This is a highly collaborative role embedded within the Web Operations organization and partnering closely with Content, Product Marketing, Digital Marketing, Development, and Design teams.

The ideal candidate is analytical, detail-oriented, and comfortable operating in a fast-moving enterprise environment where priorities evolve and cross-functional coordination is critical.

What You’ll Do

Content SEO & Optimization

• Conduct keyword research to support content creation, optimization, and product alignment initiatives
• Build SEO content briefs including target keywords, search intent, content structure recommendations, and internal linking opportunities
• Audit existing content for optimization opportunities, cannibalization, thin content, and keyword drift
• Support TOFU and MOFU content planning aligned to business priorities and product taxonomy
• Optimize and score content using SEO optimization tools such as Clearscope
• Partner with Product Marketing and Content teams to validate content opportunities before production

SEO Analytics & Reporting

• Build and maintain recurring SEO dashboards and reporting in GA4, Google Search Console, Looker Studio, or Power BI
• Monitor keyword rankings, organic traffic trends, CTR, impressions, and conversion performance
• Analyze traffic fluctuations and identify potential causes including algorithm changes, migration impacts, and seasonality
• Connect organic search performance to pipeline and conversion outcomes
• Present findings and recommendations in clear, business-friendly language

Technical SEO Support

• Conduct technical SEO audits using tools such as Screaming Frog and Sitebulb
• Identify and troubleshoot crawl, indexation, canonical, redirect, and hreflang issues
• Support migration QA and redirect validation efforts across web properties
• Assist with structured data and schema markup implementation in partnership with development teams
• Monitor Core Web Vitals and communicate recommendations to technical stakeholders

Cross-Functional Collaboration

• Work closely with Web Operations, Development, Design, Content, and Product Marketing teams on SEO initiatives
• Manage SEO-related tasks and workflows through Wrike
• Communicate SEO recommendations and technical requirements clearly across technical and non-technical teams
• Support broader AI search visibility and Answer Engine Optimization (AEO) initiatives as the organization evolves its search strategy

What We’re Looking For

Required Qualifications

• 3-5 years of hands-on SEO experience in a B2B, SaaS, or enterprise environment
• Strong experience with content SEO, keyword research, and content brief development
• Experience using GA4 and Google Search Console for SEO reporting and analysis
• Familiarity with SEO tools such as Semrush, Ahrefs, Screaming Frog, and Clearscope
• Ability to translate SEO data into actionable business insights
• Strong organizational skills with the ability to manage multiple priorities independently

Preferred Qualifications

• Experience supporting enterprise website migrations and redirect validation
• Familiarity with Looker Studio or Power BI reporting
• Understanding of technical SEO concepts including canonicals, hreflang, schema markup, and crawl optimization
• Experience working within multi-brand or multi-product organizations
• Exposure to modern CMS or JAMstack environments such as Astro, Storyblok, or Vercel
• Familiarity with AI search visibility and Answer Engine Optimization (AEO) concepts
• Experience using project management platforms such as Wrike