Sales Development Representative

The Sales Development Representative (SDR) for TransUnion's Diversified Markets segment drives qualified pipeline growth by identifying, engaging, and nurturing senior-level decision-makers across a broad range of industries through strategic outbound prospecting and inbound lead engagement. Partnering closely with sales and marketing teams, the SDR uncovers business needs, aligns prospects to TransUnion solutions, and creates opportunities that accelerate revenue growth. This role reports directly to the Sales Manager of Sales Development. This is a remote position which may require occasional in-person attendance at work-related events at the discretion of management.

Role Overview And Core Responsibilities

• Partner with Inside Executives (IEs) to develop and execute strategic account outreach plans that support new business acquisition and pipeline growth.
• Research target accounts and key decision-makers to create personalized, multi-channel prospecting campaigns that drive engagement and meeting generation.
• Collaborate with Marketing and Demand Generation teams to leverage campaigns, nurture prospects, provide market feedback, and maximize lead conversion opportunities.
• Maintain accurate activity and account intelligence in Salesforce while utilizing tools such as LinkedIn Sales Navigator, ZoomInfo, Gong, Winmo, and other sales technologies to identify and engage prospective customers effectively.

Required Knowledge And Experiences

• 1-3 years of experience in Sales Development, Lead Generation, Business Development, or a related sales role, with a proven ability to meet or exceed performance goals.
• Demonstrated success in high-volume outbound prospecting and cold calling, including engaging C-suite, Vice President, Director, and other senior-level decision makers.
• Proficiency with Salesforce, LinkedIn, sales engagement platforms, and other prospecting or CRM tools.
• Strong verbal and written communication skills, with the confidence to build relationships and influence stakeholders at all levels of an organization.
• Highly organized and self-motivated, with the ability to work independently, manage multiple priorities, and execute effectively in a fast-paced remote environment with occasional in-person event attendance as needed.