Paid Social Specialist

We're looking for a contract Paid Social Specialist to own day-to-day execution and optimization across LinkedIn (primary) and Meta (secondary). This is a hands-on, in-platform role. Strategy, budget allocation, and cross-functional direction sit with the growth marketing manager you'll report to — your job is to take approved briefs and turn them into well-built, well-optimized, well-measured campaigns.

You'll be measured on pipeline pull-through, not activity. If you like being accountable to downstream numbers and have opinions about why a campaign is or isn't converting, you'll do well here.

What You'll Own

• Core market builds and optimization
  • Build, restructure, and maintain full-funnel LinkedIn campaigns across upper, mid, and lower funnel
  • Deploy account-based and contact-level audience lists supplied by the growth team, including customer and current-pipeline exclusions
  • Manage tiered Sponsored Messages, Document Ads, and single-image programs
  • Run a weekly optimization cadence: bids, budgets, audience refinement, creative rotation, CPM and efficiency management
  • Run Meta mid-funnel retargeting and account-based programs
  • Design and execute in-platform experiments — audience, format, bid strategy, funnel structure
• EMEA expansion
  • Manage EMEA full-funnel LinkedIn campaigns (UKI, DACH, France) from approved regional strategy
  • Build and maintain separate regional retargeting pools
  • Keep EMEA segmented from core market at all times, in both build structure and reporting
• Brand awareness
  • Own brand campaign builds and monthly optimization cycles across LinkedIn and Meta
  • Measure brand work on reach, frequency, and brand lift signals — not direct conversion
• Partner and account-based programs
  • Execute partner co-marketing and account-based campaigns on paid social from approved briefs and audience lists
  • Handle audience activation, campaign QA, and launch checks
• Measurement hygiene
  • Own UTM construction and QA for every campaign you launch, following documented team conventions
  • Report performance against MQL and Sales Accepted Opportunity pull-through using Salesforce and Tableau — platform metrics are diagnostic only
  • Flag anomalies with a diagnosis attached, not just a metric

What You'll Bring

• 4+ years hands-on LinkedIn Campaign Manager experience running B2B enterprise programs at meaningful scale
• Fluency with full-funnel LinkedIn structure, matched audiences, contact-level list uploads, exclusion logic, and the full ad format range
• Working knowledge of Meta for B2B retargeting and account-based targeting
• Experience being held to CRM-sourced pipeline metrics, not platform conversions — comfortable in Salesforce and a BI tool like Tableau
• Rigor about tracking: UTM discipline, naming conventions, clean campaign hierarchies
• Experience running multi-region programs where regions are measured separately
• Self-direction. You'll get clear priorities and be trusted to execute without daily check-ins

Nice to have

• Experience with list-building or data enrichment tools (Clay or similar)
• Familiarity with a marketing automation platform (Marketo, HubSpot)
• Account-based marketing program experience
• Agency background managing enterprise B2B social budgets