Marketing Automation & Analytics Manager

The role collaborates cross-functionally with Demand Generation, Product Marketing, RevOps, Business Operations, and Business Intelligence teams to support the development and optimization of marketing programs, data processes, and reporting capabilities. This includes contributing to scalable process design, ensuring data accuracy, and enhancing overall operational efficiency across marketing initiatives.

Success in this role requires a combination of technical proficiency in marketing automation platforms and strong operational capabilities, including program execution, quality assurance, data governance, troubleshooting, and analysis. The position plays a key role in supporting campaign effectiveness, improving marketing performance, and increasing confidence in reporting through structured experimentation and continuous process improvement.

This position is remote within the United States with up to 10% travel as needed.

About the Role

• Build, QA, and launch programs end-to-end: emails, nurtures, landing pages, forms, segmentation, webinars (ON24), SMS, and conversational flows (Conversica). 
• Maintain and enhance the Marketo ↔ Salesforce integration day-to-day: smart campaigns, sync logic, lifecycle progression, routing handoffs, conversion tracking. Diagnose and fix issues proactively. 
• Build, QA, and maintain Marketo ↔ Salesforce workflows to support lead capture, scoring, routing, lifecycle stage progression, and conversion tracking. 
• Ensure accurate campaign attribution through consistent program-to-SFDC-campaign alignment, member status mapping, and program template governance. 
• Maintain data integrity through validation, normalization, and ongoing improvements to Marketo configuration (fields, objects, scoring models, program templates, tokens, and operational processes). 
• Build and maintain SOPs, playbooks, and program templates allowing for scalable program execution and consistency across teams. 
• Partner with Demand Generation to monitor campaign and channel performance and improve outcomes through hypothesis-driven testing (e.g., A/B testing, audience refinement, nurture logic improvements, deliverability, and engagement). 

Required Qualifications

• Typically 6 to 8 or more years of increasing responsibility in terms of any applicable professional experience.
• Typically a Bachelor's Degree or global equivalent in related discipline. 
• 4–6 years in marketing operations or marketing automation, with 3+ years hands-on in Marketo Engage — building, integrating, and debugging, not just sending
• Working knowledge of the Marketo ↔ Salesforce integration: sync behavior, campaign sync, lifecycle, and where things break. 
• Strong QA instincts. You check the unsubscribe link, the token, the segmentation logic, the send-time defaults, and the SFDC sync before you hit approve. 
• Clear writer. SOPs, briefs, status notes, and tickets that the next person can actually use. 
• Curious about AI in MarOps — comfortable getting hands dirty with new tools rather than waiting for documentation. 

What will set you apart

• Master's degree or global equivalent a plus. May hold one or more industry certifications.